Well dear readers, what can I tell you? When it comes to our national obsession with making sure alcohol’s a part of everything we do, I think I may have finally seen it all. And I just…I just…I just…

Here, just read it: The Weird Intersection of Booze and Fitness Could Be Big Business For Both Sides (filed under “Wellness”, of course).

The fact that very few readers find anything wrong with this in their Comments is not a big surprise, although I do wonder what sorts of responses they might come up with if they were confronted with, say, studies that show drinking alcohol post-exercise doesn’t exactly go together like peanut butter and jelly (or, a peanut butter and chocolate protein shake. Or something). Clearly it won’t cause any of the participating gyms or booze-merchants looking for a great new way to make a buck (or their marks) to re-think it, so…

What’s next? Bar service at the ER? We all know what a long, boring, emotionally-wrought ordeal that can be. Better yet, how about offering patients a nice glass of heart-healthy vino in physicians’ waiting rooms? Along with the pharmaceutical representatives who hound doctors’ offices with free samples and goody bags, wine sellers and a discerning in-office concierge could make a such a difference in the stressful lives of patients and their physicians (not to mention their staffs).

Speaking of staffs, I’m reminded of a story a doctor I used to work for told me about finally establishing with Primary Care Physician after years of avoidance – doctors are notoriously derelict patients – who extolled the virtues of at least 3 -4 glasses of wine daily to him.  Suffice it to say, he found that a bit…excessive.

Even for your health!

~~